Marketing automation can be broadly defined as software that lets the day-to-day execution of campaigns happen automatically.
Businesses use it as a way to nurture leads and free up their marketing teams to focus more heavily on strategy.
One of the most significant impacts of marketing automation is the way it allows small businesses to compete with even their most enormous competitors on a level playing field. In many ways, this was thought impossible only a few short years ago.
You can see marketing automation in many of the email campaigns you receive, the ads that fill your social media feeds, and the ways that businesses notice and respond to changes in customer behavior.
ӏ CUSTOMER SERVICE
Customer service automation gives businesses a way to provide support to customers 24/7 without the need to have staff
involved in each interaction.
Chatbots are a great example of this, and artificial intelligence can make them pretty smart at understanding what customers are asking. So, they can quickly give the right support before a human needs to get involved.
ӏ EMPLOYEE ONBOARDING
When someone joins a company, the onboarding process can shape how they view their new employer and how quickly they can hit the ground running.
Do it wrong and you risk facing problems with employee retention and staff morale. You could even end up with a bad reputation that makes you less attractive to potential new hires.
There’s a lot of room for manual error with onboarding, even with the most rigid guidelines in place.
With so many moving parts that involve so many different people, automating the onboarding process can help to make sure that all boxes are consistently ticked. Reducing the risk of human error and saving everyone an awful lot of time.
ӏ WORK CLOSELY WITH IT EXPERTS TO IDENTIFY OPPORTUNITY FOR AUTOMATION
Automation is not an all-or-nothing option. Most businesses see the best results by blending automation with more traditional ways of working. You have to find the right balance for you.
Far from threatening people’s jobs, the right automation can help to reduce your team’s workload, and free them up to focus on the things that drive your business forwards.
Time is precious. Giving your team some of it back can completely transform their productivity and enjoyment of their work.